Will ‘Workie’ work?

Have you seen the new advert featuring ‘Workie’….an animated multi-coloured monster that has been introduced to front up a media campaign aimed at reminding employers about their workplace pension duties?

Over the next few months you will see ‘Workie’ appear on TV adverts and other media channels, trying to deliver a quirky but serious message that all employers need to get ready for automatic enrolment.

So is the advert working?

An awareness campaign was definitely a good idea as many employers are still ignoring The Pension Regulator letters asking them to “ACT NOW” and start planning for auto enrolment.  But many are saying that the £8.4m price tag would have been better spent on more direct communication with employers rather than hoping small business owners will pay attention to a ‘Monsters Inc.’ lookalike popping up on their television during a break in Coronation Street.

Whether you like the advert or not, the government and The Pension Regulator have a big job on their hands to make sure everyone is aware of their legal responsibilities.

The Dodd & Co automatic enrolment specialists have been running free seminars for employers who either want us to manage the process for them or just give them a helping hand and some guidance on what to do.

Our next seminar is on 5 November in our Carlisle Office.  We have very limited availability left but if you would like to book a place please contact Shardia Sahib by email at shardia.sahib@doddaccountants.co.uk or if you would just like to talk to someone about your workplace pension duties call the payroll team on 01228 530913 or 01768 864466.

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